Karnataka Launches ‘Gruha Lakshmi Digital Marketing’ Portal to Empower Women Entrepreneurs

State-Backed E-Commerce Platform Boosts Market Access for Women-Led Enterprises in Karnataka

In a significant move to promote economic self-reliance and digital inclusion among women, the Department of Women and Child Development, Karnataka has launched Gruha Lakshmi Digital Marketing , a dedicated online platform to showcase and sell products made by women entrepreneurs across the state. The initiative seeks to bridge market access gaps by linking women-led enterprises with national and global consumers through a government-supported digital ecosystem.

Government-Led Push for Women’s Economic Empowerment

The initiative has been launched under the guidance of Chief Minister Siddaramaiah and Deputy Chief Minister D. K. Shivakumar . It is spearheaded by Women and Child Development Minister Lakshmi Hebbalkar , with G. Padmavathi serving as Chairperson of the Karnataka State Women’s Development Corporation. The programme reflects the state’s broader commitment to inclusive growth and women-centric development policies.

A State-Supported Digital Marketplace

Accessible through gruhalakshmidigital.org , the portal functions as a government-backed e-commerce marketplace exclusively for women entrepreneurs. It enables artisans, self-help group members, and small-scale producers to promote and sell their products beyond local and informal markets. The platform is especially beneficial for rural women, who often face constraints related to marketing networks, logistics, and digital exposure.

Features and Market Enablement

The Gruha Lakshmi portal hosts a wide variety of products created by women entrepreneurs from different districts of Karnataka. Emphasis is placed on verified sellers to ensure product authenticity and consumer trust. With a user-friendly interface, secure transaction mechanisms, and enhanced product visibility, the platform aims to help women-led businesses scale operations and achieve sustainable income growth.

Registration and Outreach Drive

To expand participation, the Karnataka government has invited women entrepreneurs across the state to register on the platform. Registration can be completed online via the portal, through District In-charge Officers, or by visiting the department’s head office. The initiative is expected to strengthen women entrepreneurship, improve digital literacy, and contribute to inclusive economic development in Karnataka.

Important Facts for Exams

• Gruha Lakshmi Digital Marketing is a Karnataka government initiative for women entrepreneurs.

• It operates as a state-backed e-commerce portal .

• The scheme is implemented by the Department of Women and Child Development, Karnataka .

• It focuses on rural women, artisans, SHGs, and digital inclusion .

• The portal helps women access national and global markets .